International marketing agency Canspan BMG Inc announces a new partnership with award-winning toy company YuMe Toys.
Acting as Agency of Record, Canspan will draw on their extensive experience in the toy industry to provide strategic guidance, digital & social media management, PR & Influencer programs, including the exciting launch of YuMe’s Disney 100 surprise capsules which commemorates Disney’s most iconic and loved characters from its 100-year legacy, and the launch of their DZNR Transformers line.
“Over the past few years, we’ve been able to show how our team can bring the results and become an extension of YuMe’s marketing team,” says Jamie Berman, president of Canspan BMG. “As we start this new chapter with YuMe, we’re proud to have been chosen to work with an award-winning company that consistently creates on-trend products that capture the magic of the properties they are based on.”
Canspan is pleased to support YuMe’s exciting brand campaigns and line launches in 2023.
“With key lines launching this year, we’re excited to be partnering with Canspan to help bring these products to market and drive awareness,” says Michael Kwan – President & CEO, YuMe Toys. “Canspan has demonstrated a passion for our properties, which made them an obvious choice for us. Canspan’s proven track record of high-quality, results-driven marketing shows that this partnership was a long time coming.”
This new partnership with YuMe Toys continues the trend of Canspan’s growth in the toys and games space over the past several years. The agency has quickly become a leading and trusted media and marketing expert for clients in the industry, as evidenced by the exponential expansion of its roster of toys and games clients.