ColourPop Cosmetics announces its latest collaboration, the first-of-its-kind, limited-edition Winx Club X ColourPop collection in partnership with Rainbow! The iconic Italian animated series, created by Iginio Straffi, is based in a magical universe inhabited by fairies, witches and enchanted creatures. This collection is giving Winx Club fans a dose of major nostalgia accompanied by loads of colour, sparkle and fun!
Highly requested by the ColourPop community, the Winx Club X ColourPop collection will give trend-setters, ColourPop fans and die-hard Winx Club lovers everything they need to create vibrant, magical looks. The collection features cult-favorite products with the best of ColourPop technology, plus brand-new upgrades for the glittery gals, the metallic obsessed, the matte mavens, and the sparkle stans. “This makeup collaboration between ColourPop and Winx Club offers fans worldwide the opportunity create their own magical look,” said Colleen Gilday, SVP Sales & Marketing, CWA. “We are thrilled to introduce this partnership.”
ColourPop takes collaborations seriously and Winx Club-lovers can even enjoy references to the fan-obsessed show integrated throughout the entire collection!
The full collection includes:
● Just Like Magix Pressed Powder Palette – Transform into fairies with 15 soft pastels + vivid hues in multidimensional fairy-finishes including brand new Pearlescent Glitter, Matte, Metallic and Matte Sparkle finishes! Winx Club fans will be delighted to see that each pressed design in the palette shades represents one of the six iconic Winx Club fairies! – $24 USD
● Ultra Glossy Lip – Swipe on the brand’s hi-shine gloss in 6 magical shades inspired by Bloom, Stella, Flora, Aisha, Tecna and Musa! – $10 USD
● Lite Stix – Get 3 glistening shades of the brand’s hydrating, easy-to-use highlighter stick for a fairy-like glow. – $11 USD
● Gliterally Obsessed – Make it sparkle with ColourPop’s long-lasting hair and body glitter gel that’s ready to use. No glitter glue needed! – $10 USD
● Individual Face Crystal Jewels – Add the finishing touch to your Winx look with ColourPop’s self-adhesive + reusable face crystals inspired by the six fairies! With four never-seen before shapes, each Winx Club fairy has a shade of her own in this face jewel set. – $10 USD
The collection will be available at both ColourPop and ULTA Beauty starting January 5th. The Winx Club X ColourPop collection will be available individually, as a full collection for $125 USD, or in the bundles below.
● Winx Glossy Lip Bundles – Get all 6 Glossy Lips for $54 USD!
● Winx Highlight Stix Bundles – Get the three highlight stix for $29 USD!
● Winx Gliterally Obsessed and Face Crystals – Get the Winx Club X ColourPop Gliterally Obsessed and the Individual Face Crystal Jewels for $18 USD!
As the first brand launched within SEED Beauty, ColourPop was founded in 2014 with a mission to bring cruelty free, luxury products at wallet-friendly prices to customers worldwide. The brand quickly established itself as one of the leading direct-to-consumer beauty brands and became known as ‘the most popular brand on the internet’. As a vertically-integrated brand, ColourPop is able to create and respond to trends and community feedback faster than any of its competitors – bringing colorful dreams to life in real time via its Southern California campus. 1,000+ ColourPop employees drive every step of the process in-house, from formula development, research, custom packaging and molding to production and fulfillment. Today, the brand remains an unparalleled leader amongst its competitors, now available in retailers across the country, selling one award-winning Super Shock Shadow every 90 seconds and maintaining one of most prominent and engaged social and influencer communities in the beauty brand landscape. Learn more and shop at www.ColourPop.com