On Thursday, November 3, The Hundreds and Manic Panic are teaming up for the most colorful collab of the year, a collection to truly dye for.
In 1977, artists and musicians Tish and Snooky Bellomo opened America’s first punk store on St. Marks Place in New York’s East Village. This not only set the backdrop for the burgeoning American punk scene, it forged the foundation for Manic Panic, the sisters’ avant-garde hair dye company.
Forty-five years later, Manic Panic continues its reign as the original alternative beauty brand as seen on celebrities like Cyndi Lauper, Rihanna, and the Kardashians. But their journey hasn’t been easy. Tish and Snooky have faced misogyny, the travails of running a small business, and the ups and downs of cultural trends. In fact, the Manic Panic story is one that is more about self-expression and healing through art than anything else.
When The Hundreds co-founder Bobby Hundreds looked back on his relationship with Manic Panic over the years, it was easy for him to see how the brand has been there for some of the most difficult seasons of his life. “I’ve always loved the sentiment that, ‘You can’t control the world, but you can control your hair,’” Bobby said.
Tish and Snooky can attest to the power of hair color, having seen their work impact lives and youth movements over the generations. That passion for their product has carried their legacy forward today and into the future.
“We are so excited about this collaboration! The Hundreds RULE!,” said Tish and Snooky.
Brokered by L.A. based licensing agency, Pacific Swell Brands, The Hundreds X Manic Panic collection features a range of graphics across T-Shirts, Pullover Hoodies, and Snapback Hats, as well as a co-branded hair dye in Wildfire. The collection will release on The Hundreds App and Online Shop on Thursday, November 3.