A raft of exciting new toy and consumer tech brands will come to the UK and Ireland market in 2023 following a new distribution agreement between Flair GP and leading US toymaker, Skyrocket.
Joining forces in time for autumn-winter 2023, Flair will become the exclusive distributor of Skyrocket Toys in the UK and Ireland, drawing on its established retail partnerships to bring multiple new and established properties to market. The portfolio of brands includes category-leading Sky Viper Drones, and award-winning interactive plush, My Fuzzy Friends.
Julia Cake, UK Country Manager at Flair, said: “Skyrocket is renowned for some of the most exciting and innovative ranges in the US and we’re delighted to be introducing a number of these properties to our portfolio next year. Our customers will be excited to see brilliant brands such as Sky Viper Drones and My Fuzzy Friends in the line-up, and they can also anticipate a brand-new range that will be sure to catch kids’ attention.”
John Ardell, Co-Founder of Skyrocket, said: “With Flair as our exclusive distributor, we are incredibly excited to cement our retail position in the UK and Ireland. Flair is an industry heavyweight, and we were impressed by their track record of successfully launching properties from overseas. The team’s in-market knowledge, experience, and marketing strategies, paired with Skyrocket’s innovative products, are a winning combination. We are looking forward to seeing families in those regions enjoying our products.”
Retailers will have the chance to preview the Skyrocket ranges and hear more about the supporting marketing program at Toy Fair 2023 (Flair stand E39). For more information please call 0208 643 0320 or email sales@flairplc.co.uk