Licensing International, the leading trade organization for the global brand licensing industry, has named Delivering Good as its charity of choice for product donations.
Delivering Good is a non-profit organization that provides people in crisis with new merchandise donated by manufacturers and retailers. Since 1985, Delivering Good has distributed $3 billion in clothing, home goods, toys, furniture, books, and other consumer products to families facing economic, medical, social, and environmental challenges.
Licensing International will advocate its more than 1,500 member companies partner with Delivering Good and include a clause in future licensing agreements that designates the charity as the destination of choice for excess or unused inventory.
“We are thrilled to champion Delivering Good to the global brand licensing industry,” said Maura Regan, President of Licensing International. “By naming Delivering Good as Licensing International’s charity of choice for product donations, we hope to support brand owners and their manufacturing and retail partners as they work to continue to expand the industry’s sustainability efforts.”
“We are honored to be named Licensing International’s charity of choice,” said Matthew Fasciano, President & CEO of Delivering Good. “The Delivering Good team looks forward to working with the Licensing International membership to connect their excess inventory with children, adults, and families across the country and beyond who are struggling with poverty, natural disasters, and other challenges. Through a partnership with Delivering Good, companies are offered a responsible way to deal with surplus product that also helps address a range of social issues, providing relief, comfort, and dignity. Together we will ensure excess merchandise ends up in the hands of people who need it, instead of landfills.”
This announcement comes as sustainability and a move to a circular economy becomes more important to consumers than ever. Recent research from strategy and pricing consultancy Simon-Kucher & Partners found that, globally, sustainability is an important purchase criterion for 60% of consumers.
In fact, 34% of consumers reported they are willing to pay a premium for sustainable products. And this focus is only expected to grow as younger consumers like Gen Z (39%) and Millennials (42%) were more willing to pay for sustainability compared to older consumers like Generation X (31%) and Baby Boomers (26%).