Mighty Mojo Toys has partnered with Rovio Entertainment to release a highly anticipated new plush line-up based on Angry Birds, one of the most downloaded mobile games ever, in a deal facilitated by Angry Birds’ global licensing agency IMG.
The Mighty Mojo Angry Birds collection will introduce characters such as Red, Chuck, Bomb, and the piggies, in high-quality plush for fans to bring home this fall through the Official Angry Birds Site, Amazon and a variety of alternative e-com channels.
This has been a big year for Angry Birds. Its first long-form animated series ‘Angry Birds: Summer Madness’ landed on Netflix with three seasons, while the first interactive Angry Birds live show ‘Angry Birds Live: The Slingshot Adventure!’ was announced this summer. The all-new mobile game ‘Angry Birds Journey’ – the first sling-shot game in seven years – also launched globally, alongside a premium remake of the original Angry Birds game. And now, fans can engage with their very own Angry Birds plushies.
“We are thrilled to become a top tier destination for Angry Birds plush. This is a powerhouse brand, and we can’t wait to bring these beloved characters to life in partnership with Rovio and IMG,” Says Arash Moghaddam, President of Mighty Mojo Toys.
“With over 5 billion downloads and counting, Angry Birds have been flying high for over a decade. Our mission is to craft joy, and we just know that these plushies will bring even more joy to our fans,” says Katri Chacona, Director, Brand Licensing.
Mighty Mojo Toys is a toy manufacturer focused in the e-commerce space, offering a variety of licensed hard and soft consumer products including plush, toys, party goods and inflatables. Coming from a rich background in e-com retail, Mighty Mojo Toys both distributes and develops top-quality original and licensed products that inspire and delight kids of all ages.