Karma’s World Entertainment, Ludacris’ entertainment media company, and leading toy distributor Mattel launched a Karma’s World doll and accessories collection featuring various student designs by the Fashion Institute of Technology (FIT) DTech Lab. The dolls, which sport an array of vibrant apparel, are now available at Target, Amazon, Walmart, and many other retailers!
The FIT designs were inspired by the hit Netflix animated series Karma’s World and were a part of a larger 50-piece fashion-forward children’s collection for licensing partners to incorporate across a range of consumer categories.
The FIT DTech Lab, a key component of the college’s Innovation Center, provided a high-impact learning environment for the team as they leveraged the creative ideas and fresh perspectives of talented students and faculty. This unique partnership embodies a shared commitment to social equity within the creative industries for the Black, Indigenous, and people of color (BIPOC) community, which was also the impetus for the recent launch of the Social Justice Center at FIT.
Chris “Ludacris” Bridges had this to say about the partnership, “Fashion plays a huge part in Karma’s World; it’s one of the many ways that Karma and her friends express themselves,” said Chris Bridges, Creator and Executive Producer of Karma’s World. “When designing these pieces, it was important to us to partner with creatives who share our commitment to diversity. FIT has really gotten behind our story of empowerment by creating fashionable pieces that are authentic to the characters. I am so proud of what we have done together and I am thrilled that Mattel is featuring these designs in such a big way.”