As kids and families gear up for a fun-filled summer of play, the “Best of Spring & Summer 2022 Influencer Choice List,” presented by The Toy Association and powered by Clamour, unveiled the hottest toys and games as voted on by top-tier toy and family content creators. Consumers can shop the list for toy ideas that will keep kids engaged all summer long – from playthings perfect for backyard fun to creative toys and games for rainy days.
Hundreds of leading digital influencers in the Clamour network were invited to vote on products submitted by toy brands this spring. Influencers were required to have at least one million monthly views on their main platform and a social reach of more than half a million. They reviewed product details, photos, and physical samples (when available) before voting for their favorites.
“As more and more families continue to turn to these key platforms like YouTube, TikTok, and Instagram for play ideas and inspiration, this Influencer Choice List offers toy companies a direct line to the top-tier content creators to help them gain critical exposure for their new spring and summer playthings,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “This year’s list shows off a diverse assortment of innovative toys and games that are sure to inspire endless summer days of play for families everywhere.”
The Toy Association and Clamour Spring & Summer 2022 Influencer Choice List:
· Air Surfer (Adventure Parks)
· Jenga GIANT JS4 (Art’s Ideas)
· Tamagotchi Pix (Nature and Ocean) (Bandai Namco Toys & Collectibles America Inc.)
· Bluey Garbage Truck – Bluey & Bin Man (BBC Studios America)
· YoYo Ball (Big Time Toys)
· Cloud b Lovelight Buddies (BTL Diffusion)
· 106 Piece Pastel Ball Run Pack (Connetix Tiles)
· Scribble Scrubbie Arctic Pets Igloo (Crayola)
· Horoscope Thinking Putty (Crazy Aaron’s)
· droppa-tent (droppatent llc)
· Swurfer ‘Coconut’ My First Baby Swing (Flybar Inc.)
· Go PoP! Presto (FoxMind Canada Ltd.)
· Hexmods Pro Series Elite Raceway (Hexbug)
· Cry Babies Magic Tears Happy Flowers (IMC Toys)
· Tie Dye Hoop (Kess)
· Pop It! Challenge Activity Book (Klutz)
· Ironing Time Learning Set™ (LeapFrog)
· Föm Mania® Fömalanche® (Little Kids Inc.)
· Magformers Basic Plus 26pc Set (Magformers LLC)
· Heroes of Goo Jit Zu Marvel & DC Minis (Moose Toys)
· Little Live Pets Chameleon (Moose Toys)
· Frozen Kids Tablet (Pebble Gear)
· Spokester (Playtrix/Spokester)
· Wooden coding toy (QUBS)
· Unbreakable Baby Sunglasses (Roshambo Baby, Inc.)
· Nee Doh Dohnuts (Schylling)
· Daniel Tiger Tonie (tonies USA)
· GigaPets (Top Secret Toys)
For more information about the Spring & Summer 2022 Influencer Choice List powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz. No employees or representatives of Clamour or The Toy Association had any role in determining the selected products. The announcement was made during Clamour Creator Summit (May 16 to 18 in Scottsdale, AZ).