Top-tier influencers with monthly followings of at least one million views and a social reach of more than 500,000 will be voting for their favorite toys and games this spring. Selected products will be named to the official “Best of Spring & Summer 2022 Influencer Choice List,” presented by The Toy Association and powered by Clamour, producers of the largest annual industry summit from professional online video influencers.
Open to all toy and game companies, the list will recognize the top toys and games as voted on by a select panel of leading family and toy influencers in the Clamour network. It will be announced in advance of Clamour Creator Summit, taking place May 16 to 18 in Scottsdale, AZ.
“Every toy submitted for this unique opportunity will be evaluated by top-tier digital content creators from YouTube, Instagram, TikTok, and other platforms,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “These influencers have a direct line to today’s kids and their picks will help drive sales for fun, innovative, and creative spring and summer toys. This is a not-to-be-missed opportunity for those in the toy and play space!”
The influencers who will be casting their votes are required to have a minimum monthly following of at least one million views on their main platform and a social reach of more than half a million. They will review each submitted product’s details (including photos and physical product, if available), before voting for their favorites. Voting will take place online from April 11 to 20. No employees or representatives of Clamour or The Toy Association will have any role in determining the selected products.
“In addition to educating and entertaining, influencers are increasingly becoming parents’ first resource for product recommendations and reviews,” added Jonathan Katz, co-founder and CEO of Clamour. “We are excited to build on the success of our partnership with The Toy Association in 2022 and further connect the influencer community with the brands their audiences love.”
The cost to nominate a product is $249 for Toy Association members and $299 for non-members. There is a fee of $149 for each additional product submitted by the same company. The “Best of Spring & Summer 2022 Influencer Choice List” will be unveiled in early May and the deadline for submissions is Friday, April 1, 2022 at midnight (Eastern).