Intimissimi Uomo, a leading menswear brand focused on underwear, easywear, nightwear and beachwear within the Italian fashion collective, Calzedonia Group, has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters, Popeye the Sailor Man and Olive Oyl.
The collection incorporates Popeye’s trademark nautical style across a full range of apparel: underwear, cropped pajamas, t-shirts, matching socks and swimwear. The designs, starring the fearless Popeye and his charmingly confident partner, Olive Oyl, feature retro-inspired prints and stylings influenced by the famous characters, yet remain refined and playful to meet the tastes of demanding male consumers who are very attentive to style and quality. Premium Licensing, King Features’ Italian agent, brokered the deal.
“Popeye has always been appreciated by men who relate to his masculine persona yet also enjoy his playfulness,” said Grazia Bussandri of Premium Licensing. “This particular collection by Intimissimi Uomo has been very well conceived with refined retro graphics that will surely be appreciated by his fans. We are proud of this collaboration with Calzedonia Group. They are an important Group in International fashion, with strategically placed stores and great quality products.”
“The line is engaging and fresh,” said Carla Silva, VP/GM, global head of licensing, King Features. “And the sophisticated designs starring Popeye and Olive Oyl enrich the garments’ appeal among the style-savvy. We’re pleased to have Intimissimi Uomo on board to develop apparel that captures the brand’s essence and aligns with the long-term vision of the franchise. This impressive collection, supported by a strong marketing campaign and retail activations across multiple touch points, will surely give this collaboration great international attention and visibility.”
The Popeye products by Intimissimi Uomo are now available at the Intimissimi/Intimissimi Uomo stores and e-commerce, around the world. The launch line will be supported across social media with photos and videos, and the Intimissimi Uomo Flagship stores will create dedicated windows to the Popeye collection.