Perfetti Van Melle and D1 Milano will spread happiness and color this February with a special watch collection with Chupa Chups, a brand that has become a social statement and Pop Culture Icon among kids, teens and adults.
Enter the Chupa Chups x D1 Milano universe through our youthful Nanochrome, where childhood memories are relived with a dash of attention-grabbing sweetness. Three monochromatic shades infused from its popular flavors – Cola, Apple and Berry, and layered with a burst of pastel colours, and served in bitesize portions. Fans can choose to “Cola” their wrist with a refreshing pastel blue glaze, feast on a juicy “Apple-tising” pastel green combination, or sweeten the deal with a “Berry” pastel pink delight.
Every flavor edition offers a tone-on-tone pairing, from the smooth silicone strap connecting the 32mm case, to the decorative dial designed after the swirl-like rings found on a lollipop, and the patterns around the Chupa Chups logo. To complete the whole collaboration experience, a special sleeve matching the color of each edition will wrap around the box, alongside pop-art graphic stickers stored inside.
Launching 15th February, get ready to satisfy your palate with the Chupa Chups x D1 Milano collaboration, available on the official website https://d1milano.com and in some selected retailers.