Spotify (NYSE: SPOT) has announced an exclusive multi-year agreement featuring some of the most beloved voices within the kids’ entertainment space. Through this initiative, Spotify will partner with CoComelon, the #1 kids channel on YouTube which garners over 4.2 billion views per month, produced by Moonbug Entertainment for a new podcast, CoComelon Storytime. The show will be followed by a mix of other original and exclusive “homegrown” shows, including Gardenkeeper Gus, 100 Cinderellas, and Deep Blue Sea. This colorful array of exciting new content will be available to parents on the main Spotify app within the Family and Kids Hub, as well as on the Spotify Kids app, exclusive to Spotify Premium Family subscribers.
The strategic partnership between the two media powerhouses offers an unparalleled opportunity to fans new and old. CoComelon’s impressive reach and dedicated following, along with Spotify, the world’s most popular audio streaming subscription service and the #1 podcast platform, fills the growing need for educational and entertaining content for families to listen to together. Their success on video platforms is a true testament to the power of their storytelling which will translate seamlessly into an audio medium and provide new and existing fans alike an exciting opportunity to experience their favorite characters in a brand new way.
Since the launch of its standalone kids’ app, Spotify has highlighted compelling and age-appropriate audio content to parents and their children, and now with these new partnerships, the audio platform is taking its commitment a step further, with the release of this new podcast content specifically created for families to enjoy together.
“We are so thrilled to be entering into this partnership with CoComelon to produce a series of original and exclusive content tailored to families,” said Max Cutler, Head of New Content Initiatives at Spotify. “This is a major win for us as we continue to expand the scope of our podcast ambitions and help to drive the exponential growth of the audio industry. Spotify is the only platform with the scale and infrastructure necessary to enable a partner like CoComelon to grow beyond their millions of highly loyal, passionate and engaged fans and transcend into podcasting. With their popularity and Spotify’s ability to distribute and amplify it in the audio space, the potential for the show’s reach is limitless.”
CoComelon Story Time, which is launching on January 24, includes [42] beloved storybook classics with a CoComelon twist. The stories impart positive life lessons, providing families with playful and educational content that they can enjoy together. The brand new podcast series will be available globally in four languages including English (American and British vocabulary), Spanish, German and Brazilian Portuguese.
Gardenkeeper Gus, launching on January 31 and designed for families with younger children, is a quiet and contemplative preschool podcast that follows the delicately narrated adventures of 6-year-old Gus and his squirrel best friend Rel as they explore and understand the endless and larger-than-life garden behind his family home.
100 Cinderellas, launching on February 14 and designed for families with younger children, is an anthology series of Cinderella stories from around the world, suitable for bedtime.
Deep Blue Sea, launching on February 28, consists of episodes where listeners will visit an underwater, oceanic laboratory, Sea Lab Alpha, with an impeccable view of sea life.
”Audio is a key part of our growth strategy,” said Jon Benoy, Managing Director Operations and Music. “Hence why we’re thrilled to announce CoComelon’s first podcast series with Spotify, the premier partner in audio. We can’t wait to bring this brand-new story format to families around the world.”
“We’re thrilled to announce CoComelon’s first spoken word format with Spotify, the premier partner in audio. CoComelon’s goal has always been to inspire positivity and nurture a growth mindset for kids around the world, and this helps create a fun and new way to entertain and support our global audience,” said Patrick Reese, General Manager at Moonbug Entertainment, CoComelon. “We look forward to creating more content beyond the screen that speaks to children and parents as they learn and grow together.”
“We are excited to be partnering with Moonbug to bring one of their iconic brands, CoComelon, to our millions of listeners around the world,” said Verdell Walker, Head of Kids Audio Content at Spotify. “As one of today’s most popular family brands, CoComelon’s interactive storytelling is a perfect fit for audio. We’re thrilled that we can expand the world of CoComelon, with its dynamic characters that educate and entertain millions of families, into audio.”