Licensing News

A James Bond Teddy Bear Joins the Steiff Family

Steiff James Bond Bear

2022 sees the launch of the first James Bond bear by German toymakers Steiff, the company that invented the Teddy Bear. Just 1,962 handcrafted collector’s bears will be made in a numbered series to mark the date of Dr. No’s cinematic release in 1962.

 

Dressed in a tailored black cotton dinner jacket, white buttoned shirt, and black bow tie, the bear channels Bond’s effortless style, complete with black mohair legs and a 60th Anniversary embroidery on one foot. He features a gold-plated Steiff button in ear, bearing his individual number, and will come with a numbered certificate of authenticity within a special James Bond presentation box.

 

Founded in 1880, Steiff invented the Teddy bear in 1902. This was the world’s first bear with moveable arms and legs and is the basis of the bear today. Every single part of a Steiff bear continues to be sewn by hand and the company remain in their original buildings in Germany. Every Steiff Teddy bear proudly wears a button in ear (Knopf Im Orh) as a distinguishing mark, ensuring its authenticity.

 

Set for release in June 2022, the James Bond Bear can be pre-ordered now at steiffusa.com, 007Store.com, and certified Steiff retailers worldwide.

 

Steiff James Bond Bear Foot