Women in Toys, Licensing & Entertainment (WiT),a non-profit organization and preeminent voice for the advancement of women, has relaunched their look with a new logo and branding.
WiT started 30 years ago as a small group of women meeting up to network during New York Toy Fair, and has emerged beyond a networking community, into a global organization that advocates for the advancement of women in the toy, licensing, and entertainment industries.
“WiT has evolved and expanded over the years in size, scope, reach, and influence,” said Janice Ross, WiT president and managing partner at Brand Fresh Management. “We needed a visual identity that better reflected our diverse community, our impact on the industry, and all we’ve accomplished together. We needed the right creative partner to help us bring our rebrand to life, one that conveys where we are today, and our vision for the future. We couldn’t think of a better partner than the renowned agency, TBWA/Chiat Day LA, who landed on Fast Company’s prestigious list of World’s Most Innovative Companies.”
TBWA\Chiat\Day LA often partners with organizations that work to elevate marginalized voices and communities in culture and business, which led to a natural partnership with WiT.
“As we began our conversations with WiT, we were excited to create this brand redesign that depicts what Women in Toys, Licensing, and Entertainment values and represents,” said Sarah Rubinstein of TBWA\Chiat\Day LA. “We knew they needed to refine their aesthetic and bring forth the boldness the organization encompasses. The new brand is bold, sophisticated, and versatile – truly elevating the women of WiT.”
At the heart of WiT’s rebrand is its new logo, which now equally conveys the broader community of women working in the toy, licensing, and entertainment industries. This was an important change for the organization, as it has become more expansive beyond toys, reaching and supporting all three fields. Additionally, the rebrand features a new and vibrant color palette that reflects the WiT community culture of belonging.
In addition to connecting its expansive global community, the organization’s robust mentorship programming, DEI workshop initiatives, and sponsor-driven round tables have elevated important topics impacting women in business.