World Pet Association (WPA), the trade organization behind SuperZoo, announced the winners of the 2021 New Product Showcase Awards at the trade show in Las Vegas this week.
Judges evaluated the products in categories of dog, cat, bird, equine, farm and feed, small animal, aquatic, reptile, grooming, technology, and other pet products. A first place winner, runner-up, and second runner-up were awarded in each category.
Winners were also named in the categories Luxury Lifestyle, Retail Shelf Appeal, Point of Purchase, Humanized Pet Product, New-to-Market Pet Food and Treats, and the Judges Award.
The winners are as follows:
Reptile
First: Zoo Med Labs Repti Cooler
Runner-up: Zoo Med Labs Tropical Bioactive Substrate Kit
Second Runner-up: Hagen Group Exo Terra Sub Stratum
Bird
First: Spectrum Brands/Global Pet Care Peck to Play
Runner-up: Zoo Med Labs Avian Electrolyte
Second Runner-up: Prevue Pet Products Playful Bird Toys
Small Animal
First: Happy Habitats
Runner-up: Oxbow Animal Health Enriched Life Rest & Relaxation Family of Product
Second Runner-up: Field + Forest by Kaytee Mini HAy Bale
Grooming
First: De’Vora Scratch Square Natural Instinct Grooming Toys
Runner-up: CrittEar Groomer Pack, 2 Size Dog Earplugs
Second Runner-up: Blackworks Stealth Table
Equine
First: Central Garden and Pet Apple Elite Electrolyte Pellets
Runner-Up: Vetericyn Animal Wellness Equine Mobility
Second Runner-up: Central Garden and Pet Laser Sheen Finishing Spray
Farm & Feed
First: Poultry Pro Feeder
Runner-up: Absorbine SIlver Honey Rapid Wound Repair
Second Runner-up: Happy Hen Grub Frenzy
Technology
First: Catit Feeder and Fountain
Runner-up: Safetypawz LLC Pet Nail Clipper
Second Runner-up: ETailPet
Various
First: Crazy K Farm Pet & Poultry Products Dia-Purr Cat Diaper
Runner-up: Wahl Clipper Corporation Vetiva Mini
Second Runner-up: Quick-Tag (The Hillman Group) ETCH
Cat
First: Richell USA Inc. Space Capsule Pet Carrier & Bed
Runner-up: Muridae Inc. Mouser Canned Cat Food
Second Runner-up: Necoichi Kimono Yukata Bow Tie Cat Collar
Dog
First: North States MyPet Safety Paws Pet Proofing Products
Runner-up: Only an Ocean | Poochie Bells PetDreamHouse Interactive Feeding Products
Second Runner-up: Wilderpup Biotheracollars and Leashes
Aquatic
First: Penn-Plax Inc. Aqua-Floras
Runner-up: Mars Petcare API Aquaspin Digital Water Testing Photometer
Second Runner-up: Central Garden and Pet Aqueon LED MiniBows with SmartClean Technology
Luxury Lifestyle
Bonne et Filou Handmade All Natural Dog Macarons
Retail Shelf Appeal
Treat Planet Snicky Snaks Poppers
Point of Purchase
Hagen Group Catit Pixi
Humanized Pet Product
Himalayan Dog Chews Advent Calendar 2021
Health and Wellness
Stashios Wrapups Bacon Flyer Plyable Pill Wrapper
Sustainable Pet Product
Shameless Pets Dental Sticks & Calming Treats
New-to-Market Pet Food & Treats
Jiminy’s Cricket Crave & Good Grub Dog Food
Judges Award
Nestle Purina Pet Care Pro Plan Live Clear Kitten