Moose Toys announced plans to establish a hybrid direct distribution model in the Canadian market.
Starting this fall, the toymaker will distribute directly in Canada offering a strategic selection of new brands such as Bluey and Akedo – Ultimate Gaming Warriors, as well as another new brand that the company has not yet revealed.
All lines will be available at major retailers throughout Canada.
While it handles distribution for a selection of curated brands, Moose’s existing relationships with distribution partners Imports Dragon and Red Planet will continue forward.
“We have seen great success in the U.K., France and Germany, using this distribution model,” said Ben Dart, Chief Operating Officer at Moose Toys. “As we continue to increase Moose’s footprint and brand growth globally, we will use locally based teams to handle the strategic distribution of new brands, and solidify our position in the market. Over the last few years, the Moose Toys business in Canada has continued to grow much in part due to the tireless commitment of our partners Imports Dragon and Red Planet. We are looking forward to continued success with both organizations as we enter this new and exciting phase.”