Funko is extending its Snapsies toys for children with Snapsies Series 2 and GEMS lines. Series 2 will hit shelves on August 1, and GEMS will be available on October 1.
Series 2 of the blind capsule collectibles offer new characters like French Bulldogs, Alicorns (a mix of a Unicorn and a Pegasus), Leopards, Skunks, and Koalas. Each Snapsies is packaged in a blind capsule container and includes one head, one body, two butts, two faces, five accessories, one sticker sheet, and one checklist. Series 2 is recommended for children 3 and older, and will be available in-store at Target and GameStop, and online at Target.com, Amazon.com, Walmart.com and Funko.com.
In time for the holidays, Snapsies GEMS comes in the same mix and match blind capsules as packs of two, three, and five. GEMS features new seasonal characters like Ivy Shimmer, Sugarplum Sparkle, and Snowflake Glitz. They will be available at Target (in-store and online), Funko.com, and additional retailers that have yet to be announced.
“After launching Snapsies in December 2020, we were thrilled to see how young fans embraced the toy line,” said Dave Beré, Funko’s senior director of marketing. “Through Series 1, we learned that children love the mix and match, discovery and surprise features and were inspired to create vibrant Series 2 and GEMS lines to continue the fun for fans.”
Known for its collectible POP! figures, Funko first entered the toy category when it introduced Snapsies at the end of 2020. They were initially sold exclusively in-store and online by Target as well as Funko.com, but have since expanded retailer availability to Walmart’s stores and website and Amazon in 2021.