IMC Toys’ newest collectible brand VIP Pets is partnering with Hair We Share to provide hairpiece donations to children suffering from medical hair loss.
To mark the start of the partnership, a donation of 15 hairpieces is being made through the Hats By Joe program to children at New York Presbyterian Komansky Children’s Hospital. The program provides baseball hats with hair attached at the backs and sides as quick, easy, and comfortable aid in restoring confidence and improving the lives of children experiencing medical hair loss. The pieces will be delivered in special care packages, courtesy of VIP Pets, which will also include new VIP Pets Glitter Twist series toys. The brand’s collaboration with Hair We Share will continue throughout 2021.
“Hair We Share does such important work in helping children suffering from medical hair loss and it’s an honor to be working with them to further their mission,” said Crystal Ganir, Director of Marketing, IMC Toys. “Hair can be a significant part of a child’s identity and in creating this special care package the children are not only receiving an invaluable hairpiece to help them feel better about their situation, but they’re also given a creative outlet to express themselves through the nurturing hair play that VIP Pets Glitter Twist provides.”
“We couldn’t imagine a better partnership fit than with VIP Pets,” says Dean Riskin, Co-Founder, Hair We Share. “We are grateful for their support and know that in working together we’ll be able to bring joy to kids who need it the most.”