Just Play has pledged to distribute one million children’s face masks to various organizations across the U.S. that protect and enhance the health and livelihood of children.
The company has already donated over 620,000 face masks to date to recipients that include children’s hospitals in Texas; Colorado; Los Angeles and Orange County, California; Joe DiMaggio Children’s Hospital Foundation in South Florida; Virtua Vorhees Hospital in New Jersey; Ronald McDonald House Charities in Philadelphia; the First Responders Children’s Foundation; and school systems around the country, with more donations planned to bring the total to one million by the end of 2021.
Just Play launched its collection of children’s face masks last year featuring well-known characters and properties including Barbie, Batman, Blue’s Clues & You!, DreamWorks Animation’s Trolls World Tour, Hello Kitty, and Ryan’s World. Just Play donates a portion of proceeds from every box of licensed face masks purchased toward providing masks to those in need. The single use masks feature a contouring nose strip and three layers of protection and are sold in family-sized packs of either 14 or 24 masks.
Charlie Emby, Co-President of Just Play, explained, “We were excited for the opportunity to bring happiness to children while helping to keep them safe. When creating this line with our licensing partners, it was always imperative that we give back to those vital organizations that have cared for so many of us during this difficult time. We expect, and are humbly proud, to reach the goal of one million masks donated through the efforts of our team and partners.”
“We are incredibly thankful for Just Play’s donation of face masks for our children and their families,” said Sharon Truske, Director of Major Gifts at Joe DiMaggio Children’s Hospital Foundation. “It’s so touching to see the kids light up when they recognize their favorite characters – it makes the necessity of mask-wearing so much more enjoyable for them.”