By Richard Dickson, President and Chief Operating Officer of Mattel
It all began in a garage, with the words Mattel Creations painted above it. This was our birthplace of ideas that inspired the creativity of generations and created the toys that have transcended toyboxes to influence pop culture. Working within it, were the creators who began our company and set us on our journey to where we are today.
To honor our creative legacy, in our 75th year, we’re launching a new brand, Mattel Creations – an e-commerce and content platform that will feature curated items for sale; highlight creator collaborations, past and present; and offer a peek into the creative process. This is a global platform that will offer our brands as a canvas to the most innovative creators of today and tomorrow.
Collaboration has always been an integral part in Mattel’s heritage and Mattel Creations celebrates our iconic brands with unique, limited-edition iterations from today’s top artists, designers, musicians and creators working in collaboration with Mattel’s own top creative talent. Together they’re creating entirely new collections where toys are art, and art is inspired by toys.
Purpose is core to Mattel’s mission and Mattel Creations is dedicated to giving back to the next generation of creators. So we are teaming up with ProjectArt, which offers tuition-free, after-school art classes to children in divested areas. Through ProjectArt, Mattel designers will connect with rising students to cultivate creativity and the next generation of creative talent.
Follow @mattelcreations to come along for the journey. And check our inaugural drop celebrating some of our iconic brands including Barbie, Hot Wheels, Masters of the Universe and Magic 8 Ball. Our new platform kicks-off today with the collections featured below and will be followed with weekly new drops. You don’t want to miss what’s next.
Creativity has always been our superpower. And we’re just getting started.
• Art of Engineering – This limited-edition collection, is designed specifically to give you a clear look at what goes into making some of our most iconic toys from Hot Wheels Bone Shaker to Barbie and Skeletor to Magic 8 Ball.
• Patent Prints – Art posters of four iconic figures in schematic designs. Available as both limitededition foil prints and a classic screen-prints.
• Artist Collaboration Collection – Art prints featuring four exceptional, emerging artists who have been inspired by our brands to create art from our toys. The collection features:
o Gianni Lee for Masters of the Universe – A multidisciplinary artist, Gianni Lee, reimagines the progression of Skeletor from Masters of the Universe through years of battling He-man.
o Cristina Martinez for Barbie – Painter, Cristina Martinez, is inspired by the evolution of Barbie evolution over the past 60+ year and she’s developed a stylish, new depiction of the iconic doll for a diverse generation.
o Distortedd for Magic 8 – Philadelphia illustrator and artist, Distortedd, uses her wild imagination to recreate Magic 8-Ball in her signature aesthetic.
o Travis Ragsdale for Hot Wheels – 3D artist and animator, Travis Ragsdale, brings the Hot Wheels Bone Shaker to life as an energetic trip through his brain on an endless orange track.