2020 ‘Toy Fair Everywhere Influencer Favorites’ Unveiled by Toy Association and Clamour

The Toy Association and Clamour announced the 2020 Toy Fair Everywhere/Clamour Influencer Choice List Favorites, which highlights the top toys and games from Toy Fair Everywhere exhibitors as voted on by leading toy and family content creators. Shoppers can browse the list to discover tried-and-true toys – from top-notch educational games and eco-conscious products, to innovative toy designs and reimagined classic brands. The announcement kicks off Toy Fair Everywhere’s fall market week (September 14-20), known globally as the digital market event for the toy and play community.

Hundreds of top-tier digital influencers were invited to vote on products submitted by Toy Fair Everywhere exhibitors. Influencers were required to have at least one million monthly views on their main platform and a social reach of more than 500,000. They reviewed product details, photos, and physical samples (when available) before voting for their favorites.

“Our partnership with Clamour gave Toy Fair Everywhere exhibitors a unique opportunity to get their brands in front of digital content creators from platforms like YouTube, Instagram, and TikTok,” said Kimberly Carcone, vice president of market events at The Toy Association. “More importantly, the initiative shined a spotlight on the passion and creativity of the entire toy community ahead of the all-important fourth quarter, with hundreds of products tried and tested by top-tier family influencers before being narrowed down to the final 30 favorites on the Influencer Choice List.”

“We were thrilled to see the diversity of products and preferences selected by the influencers—diversity, eco-consciousness, innovative design, and educational toys are all featured among the 2020 favorites, in addition to classic categories and updates to fan-favorite brands,” said Victoria Fener, co-founder and COO of Clamour. “The influencers appreciated the opportunity to highlight their favorite products and learn about toys they may not have been exposed to otherwise.”

For more information about the Toy Fair Everywhere Influencer Choice List Favorites powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz. No employees/representatives of Clamour nor The Toy Association had any role in determining the selected products.