Bonnier Corp. has signed a licensing agreement for its iconic brand Popular Science with Celestron Acquisition LLC, announced Elise Contarsy, Senior Vice President of Bonnier Consumer Products.
Founded in 1960, Celestron offers the largest selection of consumer optical products in the world and is the global leader in telescope manufacturing. An industry leader for more than 60 years, Celestron will produce an extensive line of Popular Science products that will include telescopes, microscopes, sport optics and accessories. The deal was brokered by Evolution USA LLC, the licensing and brand management agency that represents the Popular Science brand worldwide.
“We are very excited to be entering this category because it is such a natural extension of the Popular Science brand,” Contarsy says. “In Celestron, we’ve found a partner that produces top-quality products and is the industry leader. We’re especially enthusiastic given the growing consumer interest in spending more time outdoors.”
“For decades, Popular Science has been a leading source of knowledge and information for science aficionados of all ages and expertise,” says Stephanie Schroeter, Vice President of Marketing and Product Development, Celestron. “We are very excited to not only further integrate our products with the Popular Science community, but to also expand our catalog with these new Popular Science product offerings.”
Products will be available in summer 2021 in North America, the United Kingdom, Australia and New Zealand across all distribution channels.
Bonnier Consumer Products and Evolution are continuing the expansion of the Popular Science brand and are actively seeking additional licensees in audiovisual, portable power, home security, LED lighting, home furnishings, housewares, personal care, automotive, electronics and gadgets. For additional information about the Popular Science brand, please send inquiries to Travis J. Rutherford at travis@evomgt.com or call 512-828-6362.