YouTube stars Trinity and her little sister Madison have become the virtual BFFs, classmates and sports teammates for the Generation Alpha of little girls. Through scavenger hunts, poolside pranks and quarantine activities, Trinity and Beyond have helped kids acclimate to the new normal and feel socially connected despite physical distancing.
Trinity & Beyond has been on a rocket ship of growth reaching over 2.6 billion lifetime views on YouTube and continuing to accelerate. The channel is a huge hit with kids ages 3-8 and is family-friendly “reality TV” for little girls. The Trinity & Beyond toy line from Bonkers Toys in partnership with Semaphore Licensing will premiere at Target, Walmart, Amazon, and other nationwide retailers in early August. The toys include buildable figures with interchangeable charms, dolls with hair play, and jewelry surprise boxes.
“Bonkers Toys immediately recognized the star power of Trinity, Madison, and the entire Beyond family. The connection with their viewers is undeniable, and Bonkers is launching true-to-brand toys that will immediately become fan favorites,” says Bonkers Toys President & CEO, Brian Bonnett.
“Trinity and Madison are eagerly awaiting the release of their first toy line. I’m honored to be a part of this monumental milestone, making Trinity and Beyond a retail reality for their beloved fans,” says Mike Bienstock, CEO of Semaphore Licensing Solutions.