With the upcoming November 20, 2020 release of Legendary Pictures and Warner Bros. Pictures’ action adventure Godzilla vs. Kong, Legendary and Toho Co. Ltd. have announced a slate of licensees that will deliver a diverse offering of merchandise and experiences. Playmates has been named master toy partner, with forthcoming products themed to Godzilla vs. Kong, as well as additional product lines inspired by Legendary and Warner Bros.’s Monsterverse and Classic Toho Monsters.
Also teaming up with the film is an expansive roster of partners, including manufacturer of licensed apparel and accessories, Bioworld; designer and manufacturer of costumes, Rubies; pop culture consumer product company Funko; interactive live-action adventure escape room producer 60Out; and virtual reality content studio, The Virtual Reality Company (VRC).
“Kong and Godzilla permeate every aspect of pop culture, and we are excited to bring them back to the forefront of the zeitgeist with our best-in-class partners,” said James Ngo, Executive Vice President, Franchise Management, at Legendary Entertainment. “We are also working to expand this program into gaming, fashion, sports, food & beverage and more in order to create additional entry points for fans to engage with these two larger-than-life titans.”
“Godzilla has become a beloved international figure since its first film nearly 65 years ago,” said Keiji Ota, Chief Godzilla Officer (CGO) of Toho. “We’re thrilled to work with these companies to bring the awesome power of Godzilla vs. Kong to life with toys and products for kids of all ages.”
Additionally, the Godzilla vs. Kong publishing program, which is being rolled out by Legendary Comics, will include two graphic novels, an art book, novelizations, and children’s books.