WildBrain CPLG has brokered a deal that will see Rainbow Designs create two distinctive new collections starring Charles M. Schulz’s Snoopy and Woodstock characters. The “Everyone Loves Snoopy” plush gift collection is geared toward fans of all ages, while the “My First Snoopy” collection has been created specifically for babies and young children to encourage early developmental skills and promote sensory play. The infant collection features multiple variations of Peanuts plush toys, ranging from rattles and comfort blankets to 25 cm soft cuddly toys.
The collaboration arrives shortly after the new show Snoopy in Space launched on Apple TV+ in November of last year. The STEM-based series celebrates the long history between Peanuts and NASA and brings Snoopy and the gang to the fore for a new generation as the brand gears up for its 70th anniversary in 2020.
“Plush has always been a key category for the Peanuts brand, with Snoopy plush often serving as children’s introduction to the brand,” said Tara Botwick, Senior Director, Territory Management EMEA for Peanuts Worldwide. “Rainbow Designs understands the importance of this connection and has a legacy of working with classic characters, which makes them an excellent fit for Peanuts.”
MD of Rainbow Designs, Anthony Temple, said, “Snoopy has been an important character at Rainbow over the years. It is exciting to be commemorating the 70th anniversary of Peanuts with the launch of two beautiful and iconic collections that will truly celebrate Snoopy and friends with Peanuts fans of all ages.”