MAPP Trap’s high-touch “Complete Compliance” program has launched worldwide, headed up by the company’s new Director of Compliance, Marc Maybee. With over ten years of experience in the retail and outdoor industry, Maybee has been responsible for managing and enforcing MAP, ECOM, and Distribution Policies for several Amer Sports brands, including Salomon, Suunto, Arc’teryx, and Atomic.
Under Maybee’s direction, Complete Compliance will become a resource for brands to create and enforce their protection policies. From initial strategizing to the crafting of policies and enforcement templates, right down to the dissemination of those compliance notices along with Do Not Ship lists, Cease and Desist letters, takedown notices, outbound calling, and more, the program will help them to regain control and recapture brand equity.
During his time at Amer Sports, Maybee increased online compliance from as low as 45% to the current 95%, which is best in class for the industry. Now he’ll turn that expertise to helping MAPP Trap brands. “We’ve used MAPP Trap at Amer Sports for two years, so I know, first-hand, how powerful their data is,” said Maybee. “My work with major brands like Salomon and Arc’teryx will be invaluable in helping MAPP Trap clients turn frustrations into success.”