DHX Media announced that it will change its name to WildBrain and has begun rolling out a new corporate brand identity. Additionally, the Company commenced a management and business reorganization to advance its strategic priorities, and has appointed a new Chief Financial Officer (“CFO”).
Eric Ellenbogen, the Company’s newly appointed Chief Executive Officer and Vice Chair said: “Rebranding as WildBrain embraces our commitment to creativity, imagination and innovation, and our 360 approach to brand management. For many years, our WildBrain group has been at the leading edge of the digital media business. As that landscape continues to rapidly evolve, now is time to unify all the parts of our Company under both the name and entrepreneurial culture that WildBrain represents.”