MasterPieces acquires Baby Fanatic, the sports licensed baby product company.
MasterPieces plans to bring the extensive line of baby products to a wider fan base. Its sales team will manage the existing Baby Fanatic retail customers as well as expand the availability of the products through its network of sports merchandise channels. In addition, online product sales availability will be linked into the MasterPiecesInc.com shop as well as directly from the existing www.BabyFanatic.com site.
David Rolls, president of MasterPieces, said, “Baby Fanatic has been an industry leader in sports team fan gear for babies for more than 15 years. We’re thrilled to add to our sports category with these exceptionally high-quality products.”
The acquisition allows a fulfillment of the Baby Fanatic classic tagline, “Where Little Ones Become Big Fans”. MasterPieces now becomes a one-stop shop for sports fans to find fan gifts and gear suited from birth through adulthood. “From pacifiers and sippy cups to games and playing cards, there is something for every sports fan,” Rolls said.
The Baby Fanatic line currently includes professional and collegiate sports team bibs, pacifiers, bottles and sippy cups, security bear blankets, pre-walkers, and gift sets. Complementing the existing MasterPieces’ MLB, NFL, NHL and NCAA licenses, these new items join MasterPieces’ sports stadium panoramic puzzles, checkers, dominoes, playing cards, matching games, FANPANS bakeware, and many other toys, games and housewares accessories.