The Powerpuff Girls joined with Polish fashion brand BIZUU to bring their style to a new sportswear collection.
The collection marks the third collaboration between BIZUU and the superhero trio. It will include tops, sweatshirts, jackets, leggings and swimwear suitable for yoga, running, and swimming as well as team sports.
While the partnership taps into the athleisurewear trend, it continues Cartoon Network’s efforts to build The Powerpuff Girls as a “kick-ass fashion brand.” Its slogan, #BIZUUPOWER, echoes the message of female empowerment, which is at the heart of the brand.
“The Powerpuff Girls has an important role to play in showing women and girls that they can be both strong and feminine – that they can enjoy working out and competitive sport, but also have fun with fashion. The BIZUU collection is a great example of this,” said Dorota Pawlowska, licensing director, CEE, Cartoon Network Enterprises.
The BIZUU Sport range launched in Warsaw, Poland on March 19 at an exclusive event, with media partner Women’s Health magazine. It is available now in stores across the country and online: www.bizuu.com.