Celerant Technology announced its ecommerce platform, Cumulus eCommerce, now offers a pre-populated database of educational toys, kids arts and crafts, and school/teacher supply products from Educators Resource, allowing toy shops to launch their website and start selling online with ease.
In addition, Cumulus eCommerce offers flexible options allowing retailers to import products and drop ship through their distributors; utilize in-store kiosks to access available products from vendors; and add new web pages on-the-fly in order to stand out from the competition.
Through Celerant’s vendor integrations, toy retailers can display products from multiple vendors simultaneously, as well as their own physical inventory—all in a centralized view; and prioritize which vendor’s products to sell first.
Cumulus eCommerce can pull ‘data feeds’ from each distributor, consisting of product descriptions, images and available stock levels, and immediately display those products online in nearly real-time, giving the impression of an ‘endless aisle’ of inventory. Cumulus also offers the ability for retailers to optimize and make any changes to the data that comes from their distributors to further differentiate their website.
Cumulus eCommerce also lets toy retailers to manage their pricing strategy, and offer promotions, coupons and loyalty programs. Pricing rules can be based on each distributor; specific categories, departments, and pricing levels; a percentage increase; or a dollar amount over cost. In addition, toy retailers can change their vendor’s product descriptions while in edit mode on their website.
With an easy-to-use drag-and-drop editing tool, toy retailers can make cosmetic changes to their website on-the-fly; change the color scheme of the site, change the order of their departments and the positions in which their products are displayed; create product collections for their home page or new landing pages; and update specific product descriptions and images. While in edit mode, retailers can click on any product to view which distributor it comes from, their real-time on-hand availability, and the cost for that product with just a few clicks.
When a customer comes into a store looking for a product the retailer doesn’t carry, the retail associate can use an in-store kiosk or mobile device to access their vendors’ available product data, search for the brand and item, and then complete the sale in-store, via their website’s shopping cart. Celerant’s retail system will automatically send the order to the distributor to fulfill, allowing customers to have it shipped to their own homes or the store.
Cumulus eCommerce is a provider of innovative retail point of sale and ecommerce solutions for the toy and gift industry.