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aNb Media News, April 2, 2015

Target Canada Closing April 12

Target Canada Co. announced yesterday that it will complete its inventory liquidation efforts and close the last of its 133 Canadian retail stores to the public on April 12. In addition, Target Canada’s three distribution centers and Mississauga headquarters have been closed. Liquidator-led fixture sales will continue in some locations.

Fermata to Represent Liverpool Football Club

Fermata Partners has been signed to represent the Liverpool Football Club in North America for licensing. Fermata Partners will align the Liverpool FC brand with North American manufacturers and retail accounts to distribute Liverpool FC-licensed consumer products throughout the U.S. and Canada. Fermata will seek licensing partners in apparel and hard goods categories.

Liverpool is one of the best-known sports brands in the world. The Club is owned by Boston-based Fenway Sports Group, which also owns the Boston Red Sox.

Hamleys Opens Largest Global Location in Moscow

Reuters is reporting that UK toy retailer, Hamleys, opened it largest global location to date in Moscow. Among many attractions, the store features a rocket made of two million LEGOs. See the store here.

Live Action Mulan in the Works

The Hollywood Reporter earlier this week reported that Disney’s Mulan will become a live-action movie. This comes on the heels of the recently announced Beauty and the Beast live-action film. Read it here.

Zuru, Color Run in Promotional Partnership

Zuru’s Bunch O Balloons announced that it is a promotional partner at The Color Run (known as the Happiest 5k on the Planet) in Clemson, S.C. scheduled for April 25. The Zuru Bunch O Balloons Battleground Zone will be located in a specially marked area at the finish line for runners and participants to wash off and cool down after the day’s events. Users can fill and tie 100 water balloons in 60 seconds with Bunch O Balloons. Participants will each be given their own stems of balloons that they can fill and tie themselves before preparing to throw at friends in the Battleground Zone.

The Color Run hosted more than 300 events in 50-plus countries in 2014. Zuru says it hopes to participate in Color Runs in 40–50 cities in 2015.

The Color Run participants can enter to win a Zuru Bunch O Balloons prize pack via Instagram (zuru.toys) using #BunchOBalloons.

What’s New in Activity Toys on TTPM

TTPM is showcasing the newest toys in each specific product category. Today, see what’s new in Activity Toys. For the latest in toy reviews as well as what’s trending, visit TTPM.com.