PBS Kids Launch Whole Foods Exclusive Toy Line
PBS KIDS has teamed with Whole Foods Market to bring an exclusive line of PBS KIDS educational and earth-friendly toys to the supermarket this holiday season. The toy line, which includes classic wooden toys and soft plush animals, is now available in Whole Foods’ Whole Body department nationwide as well as online at shop.pbskids.com.
Products, targeted for ages 6 months to 3-years-old, will include race cars made from recycled milk bottles; wooden vehicles assembled by hand from local wood in Vermont; fruit- and veggie-themed shape sorters and stackers; plush animals made with phthalate- and PVC-free materials; and organic T-shirts and infant onesies with vintage designs. Each item in the line is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials. Many of the toys are also made in the U.S. from sustainable materials, responsibly harvested from local communities.
One hundred percent of PBS KIDS’ net proceeds will benefit the media brand’s mission of empowering children through knowledge, critical thinking, and imagination, while Whole Foods Market will donate one percent of total sales, up to $25,000, to the Whole Kids Foundation, an organization dedicated to improving children’s nutrition and wellness.
TRU Rolls Out Exclusive Sonic the Hedgehog Toy Line
TOMY International, the global master toy partner for Sonic the Hedgehog from SEGA, launched the all-new Sonic Boom toy line exclusively at Toys “R” Us stores nationwide and online at toysrus.com.
The new line showcases new character looks and play patterns based on the new games and TV series. The new line will feature items across categories, including plush, action figures, R/C, vehicles, and more. Hero products include a 12-inch talking plush and the Sonic Boom Launcher. Additional products will roll out in 2015.