Fox Launches eCommerce Initiative
Twentieth Century Fox Consumer Products announced the launch of a new eCommerce initiative that will feature licensed and seen-on merchandise authentic to each Fox property. The properties currently showcased are New Girl, Glee, American Dad, and Family Guy. Fans can now purchase merchandise, view show content, and interact with their favorite brands across various social media platforms on the shows’ individual shopping hubs.
The featured merchandise categories include home goods, apparel, gym gear, pet apparel, and electronic accessories. The stores will also streamline consumer searches with product lines that allow consumers to find multiple products and licensed merchandise all in one shop.
Uno to Become a Game Show
Mattel and The Gurin Company announced they have partnered to create UNO: The Game Show. The TV series will transform the popular card game into a half-hour or hour-long game show in which players match colors, numbers, and wits for a chance at a big cash prize.
The format will be available as a half-hour daily game show with a $100,000 jackpot and an hour-long primetime version in which players compete for $1 million. The Gurin Company has secured worldwide television rights to the game and will be distributing the format for the first time at MIPTV in Cannes, France. UNO: The Game Show was created by Caleb Nelson and Tim Sheridan and developed for TV by Phil Gurin. It will be produced by The Gurin Company in association with Mattel.
The UNO card game has been around for more than 40 years and is currently available in 80 countries.