Marvel Launches Licensing Program for Ultimate Spider-Man
Marvel Entertainment, LLC announced an extensive retail and licensing program for Ultimate Spider-Man. More than 200 licensees have been signed to create product lines across all major product categories from toys and games, apparel and accessories, to home goods, collectibles, and social expressions. The retail push coincides with the second season of the hit animated series Ultimate Spider-Man, which premiered January 21 as part of the Marvel Universe block on Disney XD.
“Marvel’s approach is both long-term and expansive in establishing Ultimate Spider-Man as the franchise retail umbrella excitement for 2013 and beyond that will help drive licensed product sales for one of the most recognizable superhero characters in the world,” said Paul Gitter, senior vice-president, consumer products, Marvel Entertainment, in a statement. “Ultimate Spider-Man is a consumer products program that celebrates his global pop culture icon status and is fueled by a hit animated series that is translating well with boys young and old.”
Licensees to date are Hasbro, LEGO, Huffy, and Street Flyers, which are expected to show their lines at Toy Fair. Products on display will include action figures, building sets, bikes, and sporting goods.
Omnigroupe to Distribute Reeves in Canada
Omnigroupe, a Canadian sales and marketing agency headquartered in Montreal, has been tapped by Reeves International to represent four of its toy lines to Canadian markets effective January 1, 2013.
“We’re excited to start 2013 by announcing our partnership with Omnigroupe,” said Anthony Fleischmann, president of Reeves International. “Omnigroupe’s expertise in selling consumer and entertainment products makes them well-positioned to expand awareness and sales of our marquee lines—Breyer, Red Toolbox, Geomag, and Enchantmints—in Canada.”
Temple Run 2 Launches
Dimensional Branding (DBG) and its licensor, Imangi Studios, the independent studio behind Temple Run, announced the launch of Temple Run 2, the original game sequel, which will be available from the App Store for iPhone, iPad, and iPod Touch.
Temple Run has been downloaded more than 160 million times, according to the companies.
“In 2012 we and Imangi Studios announced several licensing partnerships, including apparel with JEM Sportswear/Awake, sleepwear with Komar Kids and LF USA, digital comics with Ape Entertainment, card and board games with Spin Master, a dedicated online merchandise store with Café Press at shop.templerun.com, and arcade machines with Coastal Amusements. The licensing momentum for the Temple Run brand continues to grow,” said John Leonhardt, president of DBG, in a statement.
Temple Run 2, is scheduled for an Android release in upcoming weeks.