Cartoon Network Looking for Liv Licensees at MAGIC
Cartoon Network Enterprises (CNE) is representing Spin Master’s Liv doll line at MAGIC Marketplace in the first push to extend the doll line into secondary categories such as apparel and accessories. Since its launch at retail in fall 2009, 
Liv has made a name for itself in the fashion doll category by focusing on realism through aspirational friendship play.
This is the first step in extending the consumer products program for the fashion-based brand. CNE, in a recent deal with Spin Master, is serving as the licensing and merchandising agent for Liv. CNE is actively seeking partners in a range of other product categories including footwear, sleepwear, publishing, and interactive.
Celebrate National Toy Store Day with ASTRA
The American Specialty Toy Retailing Association (ASTRA) announced the launch of its first-ever national Neighborhood Toy Store Day (NTSD) program, which is expected to be held annually on the second Saturday in November. This year’s event, at which ASTRA will announce the 22 winners of its 2010 Best Toys for Kids awards, will be held Saturday, November 13, 2010.
To support the program, ASTRA will publicize the event in national parenting and social media outlets and provide ready-to-go press releases for its member retailers to use in their local markets. An easy-to-use, step-by-step retail guidebook, full of how-to ideas for using the event to attract new customers, has been posted for ASTRA members online. Visit www.astratoy.org for more information.
Hot Wheels, Danica Patrick Partnership
Mattel’s Hot Wheels and JR Motorsports’ team driver Danica Patrick debuted the “Designed by Hot Wheels” paint scheme to be featured on a NASCAR vehicle at the Michigan International Speedway. Hot Wheels and Patrick also offered a sneak peek of the Keys to Speed national retail promotion featuring a television campaign starring Patrick, which launches this September.
At this weekend’s Carfax 250 race, Patrick is driving her No. 7 Chevrolet racecar with an entirely new custom paint scheme featuring the iconic Hot Wheels red and orange flames.
In addition to this on-track partnership, Hot Wheels is launching a national retail promotion with Patrick that gives consumers the “keys to speed.” “Keys” will be included in various cars and playsets giving consumers a chance to instantly win one of hundreds of prizes.
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