Pinkalicious Apparel Introduced
The Joester Loria Group, the licensing agent for the HarperCollins Pinkalicious book series, has expanded the licensing program by signing on a master apparel partner, Success Apparel.
Success Apparel will launch a Pinkerrific line of girl’s apparel at specialty, department stores, and national retail chains including FAO Schwarz, Von Maur, and Kohl’s for holiday 2010. Inspired by the book series, the range will include glittery dresses, tutu skirts, knit tops, sparkly leggings, coordinates, denim, T-shirts and more at an estimated price range of $22–$40.
Global Icons to Expand High Sierra Name
High Sierra Sport Company, a manufacturer of bags and adventure travel luggage, announced an extension of its brand into new product categories through a recent deal with Global Icons.
Global Icons will cultivate strategic licensing partnerships in the outdoor adventure market. The branded extensions will further expand High Sierra’s global recognition for style innovation in the outdoor apparel and accessories, camping, outdoor furniture, travel accessories, infant categories, and more.
Care Bears Fly Malaysia Airlines
American Greetings Properties announced that it is teaming up with Malaysia Airlines, the world’s five-star value carrier, for a one-year Care Bears promotion on all international flights. Care Bears hardcover books, provided by Paragon Premiums in Malaysia, will be given to children 2–3 years old on all flights.
Lavish Rights Signs Global Agencies for Luv Me Buddies
Lavish Rights announces agency signings across 28 countries for its new character property Luv Me Buddies. The premise of the story is The Luv Me Buddies are cute little animal characters with heart shaped heads and bodies. When little girls lose their balloons they float up high into the sky and get caught in a magic tree in a heart-shaped cloud and become a Luv Me Buddy. Then when little girls sleep and dream they want a puppy, or a bunny a little Luv Me Buddy floats down onto her pillow ready to be loved by the little girl when she wakes up.
There are currently 25 Luv Me Buddies in the range. The following licensing agencies have been signed for the property’s global launch: Ignition (UK and Ireland); Jewel Branding and Licensing (USA and Canada); 2-Dream (Europe, which includes: France, Italy, Germany, Spain, Poland, Switzerland, Belgium, Luxemburg, Netherlands, Czech Republic, and Russia); License2Brand (Greece, Turkey, and Cyprus); Characterline for Asia and the Far East (this includes: South Korea, Taiwan, Japan, Malaysia, Thailand, China—including Hong Kong and Macau—Vietnam, Singapore, Philippines, Indonesia, Cambodia, and Laos).