Last year, BuzzFeed’s CMO Ben Kaufman was looking for a way to fill the void left behind by Toys “R” at retail, and also fill his own void of finding things to do with his then one-year-old son. So, he—along with his wife—opened CAMP, a store that is equal parts retailer and family entertainment center. On this episode of ShopTalk, we chat with Kaufman about what makes CAMP so different, what it keeps in the “back room,” and its plans for nationwide expansion.