Toys

star-wars-games-usaopoly-emea
Licensing Toys
USAopoly, Disney Expand Partnership, Bringing Star Wars Games to EMEA
USAopoly (The OP) and Disney Consumer Products UK announced plans to develop new Star Wars games for the EMEA regions. The initial Star Wars games lineup will feature a light strategy tabletop game. “Star Wars has an unparalleled ability to connect people from different generations, cultures and backgrounds, which is an important value shared by USAopoly,” says Candace Brenner, vice-president of marketing for USAopoly. “Whether we stood in line for…
New Product Toys
Kess Launches Its First Collectibles, Love Em’s
Kess, a third-generation toy and game company dedicated to reinventing classic toys, announced the retail launch of its first collectible toy, Love Em’s. Made with proprietary Drop Dot material and slow-rising foam, series one  will roll onto store shelves nationwide beginning early May 2019 with characters such as a unicorn, cactus, puppy, and pineapple.   “The retail launch of Love Em’s is an exciting step for Kess,” said Alex Kessler,…
wish-me-zoonicorns-expands-at-retail
Licensing Toys
Wish Me Zoonicorns Expands at Retail, Abroad
After a successful e-commerce launch of plush by Jay@Play through DTR advertising, Zoonicorn announced its interactive Wish Me Zoonicorn will soon be available through additional retailers nationwide.   Amazon, Target, Meijer, Walmart, Cracker Barrel, and other retail locations will carry the line nationwide beginning this fall.   The Zoonicorn Booth will be #A134, and Jay@Play will be located in Booth #L194 at the Licensing Expo, June 4-6, Mandalay Bay Las…
News Toys
Voting Now Open for ASTRA’s 2019 Best Toys for Kids
ASTRA’s 2019 Best Toys for Kids Award finalists were narrowed down from hundreds of nominations to 92 specialty toys in 17 categories.   From this group of finalists, ASTRA member retailers will vote online to select the winning toys that will become “the year’s top picks from America’s play experts” for the 2019 holiday season.   “Best Toys for Kids is the only annual toy list that is compiled by…