Mario Kart Races onto Hot Wheels Track
Hot Wheels and Nintendo are coming together for Hot Wheels Mario Kart diecast vehicles and track sets.
Toy Tariff Fight Goes On
As the USTR holds hearings on the proposed tariffs on Chinese products, the Toy Association continues its advocacy campaign to #donttaxtoys.
Mattel Bets Big on Hot Wheels id, Hot Wheel’s Next Evolution
Mattel’s new Hot Wheels id merges digital and physical play, featuring classic Hot Wheels with new built-in tech and smart track.
USAopoly Announces Toy Story-Inspired Games
USAopoly (The OP) will offer up new Disney/Pixar Toy Story-inspired games, including a collector’s edition chess set and a cooperative deck-building game.
Moose Toys Named Master Toy Partner for ‘Bluey’
Moose Toys will be the global master toy partner for the animated series, Bluey, which will premiere internationally on Disney Junior & Disney+ this fall.
New LEGO Deals, Product Focus on Ocean Sustainability
LEGO partnered with National Geographic Kids & Ocean Heroes Bootcamp for marketing campaigns & initiatives focused on solving challenges facing our oceans.
Zuru Unboxes Smashers Series 3 Dino
Zuru combines the dinosaur craze and unboxing trend in its new Smashers Series 3 Dino line, featuring an Epic Dino Egg and Smash Rex Playset.
PlayMonster Names ChizComm as Agency of Record
PlayMonster selected ChizComm as its agency of record for digital media strategy, along with PR, events, social media and creative services.
ASTRA 2019 Best Toys for Kids Winners Revealed
The American Specialty Toy Retailing Association (ASTRA) unveiled its 2019 Best Toys for Kids award winners across 17 categories for play, with Fat Brain Toy Co cleaning up across multiple categories.