Moose Toys announced partnerships with real-world household brands to introduce Shopkins Real Littles, a collection of miniature versions of brands including Welch’s Concord Grape Jelly, Kellogg’s Frosted Flakes, Pringles, and more.
Nickelodeon and The Pantone Color Institute unveiled official SpongeBob Yellow and Patrick Star Pink colors in commemoration of SpongeBob’s 20th birthday.
Konami Cross Media NY signed new deals on behalf of Yu-Gi-Oh! with First 4 Figures, Zag Toys, Tsume, Taka, and Kitsune to offer new collectible products at varying price points.
Funrise has entered into a new multi-year toy license with Caterpillar, the world’s leading construction equipment manufacturer.
Pokémon GO drove millions of players to get active, now The Pokémon Company is trying to get Pokémon Trainers to get their beauty rest with Pokémon Sleep.
WowWee announced the U.S. retail launch of its newest brand, Lucky Fortune, a line of blind, collectible charm bracelets.
FanWraps will create automotive and consumer electronic decals based on the Star Trek franchise, including the CBS All Access series Star Trek: Discovery.
ZURU has partnered with Pinkfong to produce a range of bath toys based on the viral sensation, Baby Shark.