SmartGurlz, Pitsco Launch Smart Buddies to Build Diversity in STEM
Pitsco Education, in collaboration with SmartGurlz, announced the launch of Smart Buddies—the newest addition to its K-12 coding and robotics continuum.
littleBits Launches littleBits Classroom Platform
littleBits announced the launch of littleBits Classroom, an online platform for educators featuring STEAM and coding lessons and resources.
Mario Kart Races onto Hot Wheels Track
Hot Wheels and Nintendo are coming together for Hot Wheels Mario Kart diecast vehicles and track sets.
New Monopoly Voice Banking Game Leaves Cheaters Sidelined
Hasbro’s Monopoly is giving a voice to Mr. Monopoly with the launch of its new Monopoly Voice-Activated Banking Game.
Red Bull Brings Pro Gamer ‘Ninja’ Into Homes with WebAR Experience
Red Bull teams up with agency …and dos Santos to extend its Win with Ninja campaign to Germany with its first WebAR experience, which is powered by 8th Wall technology.
KIDBOX to Launch Limited-Edition Disney Brand Style Boxes
Kids style box service, KIDBOX, announced a new collaboration with Disney Parks, Experiences and Products to create Disney-, Star Wars-, and Marvel-themed style boxes.
Mattel Bets Big on Hot Wheels id, Hot Wheel’s Next Evolution
Mattel’s new Hot Wheels id merges digital and physical play, featuring classic Hot Wheels with new built-in tech and smart track.
USAopoly Announces Toy Story-Inspired Games
USAopoly (The OP) will offer up new Disney/Pixar Toy Story-inspired games, including a collector’s edition chess set and a cooperative deck-building game.
Gwen Austin Studios Introduces ‘Saving Soup’ Series, Product Line
Gwen Austin Studios announced the release of its new animated YouTube series, Saving Soup, and product line, launching at ASTRA Marketplace this week.