MGA Returns to Fashion Doll Roots with L.O.L. Surprise! O.M.G
MGA’s new fashion dolls, L.O.L. Surprise! O.M.G., hits retail, debuting the big sisters of fan-favorite L.O.L. Surprise! characters.
LeapFrog Launches LeapBuilders Construction Line
LeapFrog has officially launched its first-ever line of smart building blocks line for preschoolers, LeapBuilders.
Lion King Collection Roars into Build-A-Bear Workshop
Build-A-Bear announced the launch of a new collection of Disney The Lion King furry friends and accessories, supported by in-store activities and events.
Atari Launches Six Flags Season in RollerCoaster Tycoon Touch
Atari will bring the real-world thrills of Six Flags coasters to its theme park management game series with Six Flags Season in RollerCoaster Tycoon Touch.
Kenny G Brings Saxy Back in This Board Game
Big G Creative (Bob Ross: Art of Chill) is bringing an all-new board game to Target this week, highlighting saxophonist Kenny G. The game, Keepin’ It Saxy, is based on the daily trials in the life of Kenny G. It’s a cooperative card game for ages 12 and up that allows players to work together and use the power of smooth jazz to keep Kenny G in the groove. During…
USAopoly Invites Harry Potter Fans to Take on Death Eaters in New Game
USAopoly (The OP) invites Potterheads to take on Death Eaters later this fall when its newest cooperative game, Harry Potter: Death Eaters Rising, launches.
BAIT Launches One-Of-A-Kind Toy Story 4 Collection
Timed to the return of one of kids’ favorite on-screen duos—Buzz and Woody—BAIT, Disney/Pixar and Reebok teamed up for a limited-run Toy Story collection.
Skyrocket’s Blume Dolls Blossom at Retail
To celebrate the launch of its new doll line, Skyrocket engaged 22 YouTube influencers to produce videos to go live on “Blume Day,” June 21.
Fans Can Now Buy Their Own Harry Potter Invisibility Cloak
Wow! Stuff’s Harry Potter Invisibility Cloak, created in partnership with Warner Bros. Consumer Products, will be available for presale on July 1.