Category: News

Material Girl Creates Line for Macy’s with Iconix Iconix Brand Group, Inc., and Madonna have announced the formation of MG Icon LLC, a joint venture to be owned 50 percent by Iconix and 50 percent by an entity controlled by Madonna and Guy Oseary, according to a statement released by Iconix. MG Icon will develop and explore global business initiatives including the creation and acquisition of brands. MG Icon has…

Neil Patrick Harris Gets Role in The Smurfs It has been reported on the internet for the past week that actor Neil Patrick Harris (of Doogie Howser, M.D.; How I Met Your Mother; and Harold & Kumar Go to White Castle) has been cast as a human character in the upcoming Smurfs movie from Sony. He will reportedly shoot the part this April while on break from filming How I…

A License for The Bold and the Beautiful Brand management and marketing company, Paid, Inc., and The Bold and the Beautiful have appointed Stone America, LLC to develop and license the soap opera The Bold and the Beautiful for fashion lifestyle merchandise, to include home, apparel, and beauty products. The CBS drama series, which for 23 years has focused on the lives of a Beverly Hills fashion dynasty, captures the…

Burger King in Pinkalicious Promotion Burger King Corporation partnered with Pinkalicious and HarperCollins for a spring 2010 campaign that launched on March 1 featuring Pinkalicious, the top-selling children’s book property. The Joester Loria Group is the exclusive worldwide licensing agency representing Pinkalicious. With the purchase of a Burger King Kids Meal, Burger King customers will receive one of four premiums including a Pinkalicious figurine with ring comb, a Pinkalicious wand,…

United Media Signs Poptropica United Media announced that it will serve as merchandise licensing agent for Poptropica (www.poptropica.com), a virtual world for young kids. Targeting 6-12 year olds, the licensing program will initially focus on toys, apparel, and room décor. Poptropica’s content is developed under the creative direction of Jeff Kinney, author/illustrator of the bestselling book, and soon-to-be movie, Diary of a Wimpy Kid series. Kidz Bop in Applebee’s Promotion…

Parents Magazine Teams with Manhattan Toy Parents Magazine (circulation 2.2 million) announced during Toy Fair that it is teaming with Manhattan Toy to develop a new line of contemporary products for children. The new Parents line of toys is expected to debut at the ABC Kids Expo this October. The line will launch with a collection of developmental toys for preschoolers. The toys will be designed to encourage musical interests,…

Toy Fair 2010: Good Show for All This year’s Toy Fair was a positive experience for all. Manufacturers reported great traffic during the duration of the show, and most importantly, orders were written by retailers. Despite some snow on Tuesday, there was one noticeable thing missing from this year’s Toy Fair-complaining. Usually a favorite activity of the toy industry, complaints were absent from this year’s show. Everyone seemed happy just…

Toy Fair 2010 Kicks off in New York Festivities kicked off last week ushering in Toy Fair 2010. Mattel hosted two events last Friday spotlighting its partnership with World Wrestling Entertainment as well as new careers for Barbie. WWE Superstar Triple H joined Mattel and World Wrestling Entertainment to celebrate Mattel’s first line of WWE action figures and accessories, including several scheduled to debut in fall 2010. Mattel also announced…

Bravado Signs Superstar Artists Bravado, the global music merchandising company, has signed artists Rihanna, Mariah Carey, Alicia Keys, and Whitney Houston to create merchandise in support of each artist’s individual recent release and concert tour. All four chart-topping superstar divas will be touring in 2010 in support of their respective recent album releases. These artists join a star-studded roster of Bravado artists, which includes female superstars Lady Gaga, Beyonce, Gwen…