Real Deal
- Nickelodeon, Jay Franco in Bedding Deal
- Marvel Superheroes Partner with USC
- Gossip Girl by Romeo & Juliet Couture Now Available
You’re Hired
- Tano Joins Spin Master as CFO
- DHX Hires Blanco
- Anne McGilvray & Company to Rep SqwishLand
- Tom Wilson Sr., creator of Ziggy, Passed Away
aNb Media News, September 20, 2011
- Hasbro Launches Sesame Line with Elmo and American Idol’s Randy Jackson
- Fisher-Price, Sherwin-Williams partner for Website, Paint Line
- Brodsky Leaves Nickelodeon
aNb Media News, September 15, 2011
- Oaktree Capital Looks to Acquire Jakks Pacific
Navigating Social Media: Part 2
Here are some helpful websites to build and track your social media outreach.
Navigating Social Media
Klout score. Alexa ranking. Google analytics. Search engine optimization. Hashtag. If these terms are una lingua straniera—a foreign language—then it’s time to get educated. At one time, reaching a target audience was relatively easy. Everyone knew that TV ads worked in certain instances while a print campaign was better in other situations. There were tried-and-true ways to get the word out about a product. The plan was crafted and implemented and then everyone waited for the sales to start rolling in.
Real Deal
- New Deals for HGTV
- Build-A-Bear Partners with Peanuts
- Tetris Products from Paladone
- Public Group Announces New Clients
You’re Hired
- Goldsmith Joins Henson Co.
- Jada Expands U.S. Management Team
- Coolabi Hires Dyson
aNb Media News, September 13, 2011
- Chapek Named Disney Consumer Products President; Company Reorganizes
- TRU Announced Q2 Results
- Turner Europe Acquires LazyTown
- Mind Candy Enters the Music Business