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News

Beyblade Spins into Licensing Expo 2024

ADK Emotions NY Inc and T-Licensing Inc is showcasing the highly-anticipated new Beyblade X series at Licensing Expo 2024. After a successful premiere in Asian territories in 2023, Beyblade X will launch globally this year, featuring new animation and a new line of toys for Beyblade fans to enjoy during the brand’s 25th Anniversary. Potential licensees are invited to visit the Beyblade Booth at Licensing Expo, Booth #U245, to discover the world of Beyblade, preview the newest Beyblade X toys from Hasbro and watch sneak peeks of the new animated series.

Licensing News

Jazwares Named Master Toy and Plush Licensee for ‘Five Nights at Freddy’s’

Jazwares, a leading global toy company, has entered into a multiyear global toy licensing agreement with cutting-edge entertainment company Scottgames, LLC to produce a toy line inspired by the survival horror video game & film franchise, Five Nights at Freddy’s. Building off of the immersive settings and characters from the gaming & film franchise, Jazwares’ Five Nights at Freddy’s portfolio will expand on the fictional world like never before through must-have toy products across numerous categories including pet.

Epic Storyworlds Acquires Frima’s Original IP Catalog

Independent kids content creation company Epic Storyworlds – founded by seasoned children’s entertainment executives Steve Couture and Ken Faier and a sister company to Faier’s Epic Story Media – has acquired the full original IP catalogue from Frima, the prominent video game studio based in Québec. Under the deal, Epic Storyworlds now holds the rights to Frima’s full line-up of over original 20 brands, including Chariot, Nun Attack, Fated, Galaxseeds, Zombie Tycoon and Cosmo Camp. Couture was the Co-Founder of Frima, and served as the company’s CEO for almost 15 years.

Mattel and Outright Games Launch Multi-Year Partnership

Mattel, Inc (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, has announced a multi-year strategic partnership with Outright Games, the leading publisher of family-friendly interactive entertainment. The partnership begins with three new games for all consoles and PC slated for release before the end of this year: Matchbox Driving Adventures, Monster High: Skulltimate Secrets, and Barbie Project Friendship.

Licensing News

Boat Rocker Appoints Firefly Brand Management as US Licensing Agency for Scripted and Classic Brands

Boat Rocker an independent, integrated global entertainment company, announced it has appointed Firefly Brand Management as its US licensing agency to manage a selection of Boat Rocker’s scripted and classic brands. Firefly’s strengths provide an ideal fit for a number of Boat Rocker’s scripted and classic properties. The agency has enjoyed great success in promoting niche and classic brands such as Bob Ross, Paul Frank, Spam, Emily the Strange and Austin Healy.

G FUEL and Crunchyroll Commemorate ‘Kaiju No. 8’ Anime with New Limited-Edition Flavor

G FUEL and Crunchyroll are celebrating the anime debut of manga sensation Kaiju No. 8 with Full Release, a new zero-sugar Energy Formula now available at GFUEL.com. Launching now, the bold Kiwi Berry Blitz flavor will be available as a 40-serving standalone Tub and as part of a limited-edition Collector’s Box. The Collector’s Box includes an exclusive Shaker Cup and sticker set featuring characters from the hotly-anticipated anime series that debuted on Crunchyroll earlier this month.

The Lumistella Company Returns to the Macy’s Thanksgiving Day Parade with New Balloon

The Lumistella Company, home to the world’s most beloved Christmas brands including The Elf on the Shelf, Elf Pets, and Elf Mates, will be kicking off the 2024 holiday season at the Macy’s Thanksgiving Day Parade in a magical way featuring a brand-new balloon, Extraordinary Noorah & The Elf on the Shelf. The balloon signifies the brand’s first new balloon since 2012, promising to ignite the magic of the holiday season.

Xilam Animation Dives into Greenlight for ‘Submarine Jim’

Academy Award-nominated French animation studio Xilam Animation has greenlit its brand-new adventure comedy Submarine Jim, following the signing of its first pre-sales for the series with European broadcasters France Télévisions (France) and Super RTL (Germany). Xilam Animation is now commencing production on the 52 x 11’ 2D animation, which targets kids aged 6-9 years old and is set to be delivered by Q2 2026.

Licensing and Marketing Veteran Jane Garner Passes Away

PR and marketing agency Kilogrammedia has announced the recent passing of their founder Jane Garner. An expert of the industry with tremendous respect, Jane’s storied career was shared in a recent obituary shared by the agency, which can be read below:

“When Jane Garner started a small specialist agency focused on public relations for the licensing and broadcasting sectors a little over 20 years ago, she had been away from the industry for a few years. It was, however, a very welcome return to an industry she loved. Her contacts and knowledge enabled her to quickly build up a client portfolio that enabled the fledgling kilogrammedia to compete effectively with longer-established groups…”