News

Lite Brite Worlds of Wonder
Entertainment News
Hasbro and Secret Location Lite-Brite Magic to Life with Lite-Brite: Worlds of Wonder, Opening June 5th

Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, and Secret Location, a Toronto-based, Emmy Award-winning content studio, have partnered to launch Lite-Brite: Worlds of Wonder, an all-new, immersive show, at Illuminarium Las Vegas on June 5th. The 60-minute experience will combine the nostalgic delight of Lite-Brite with cutting-technology, designed to inspire child-like wonder, creativity and fun for kids and adults alike.

seuss studios unreleased sketches
News
Dr Seuss Enterprises and Random House Children’s Books Announce The Seuss Studios Inaugural List

Dr. Seuss Enterprises (DSE) and Random House Children’s Books (RHCB) has announced the lineup of authors and illustrators who will create the first original books inspired by Ted Geisel’s (aka Dr. Seuss) unpublished sketches and illustrations for Seuss Studios, a new line of books in the Dr. Seuss publishing program at RHCB announced in 2022. The first lineup of creators are Lala Watkins, Sarah Hwang, Jerrard K. Polk, and Avani Dwivedi. The inaugural title, HELLO, SUN! (Random House Books for Young Readers, ages 3–7, $9.99 US/$13.99 Can.) by Lala Watkins, will release on January 7, 2025, and is available for pre-order now. Inspired by never-before-seen sketches by Dr. Seuss, HELLO, SUN! tells a bright and playful story and encourages imaginative play as a worm, his friends, and the sun itself spend a day doing everything they can think of.

Bluey BBC Licensing
Licensing News
BBC Studios Further Grows Bluey Licensing Program with Renewals and New Partnerships

BBC Studios, distributor and licensor for the Emmy and Peabody Award-winning animated series Bluey, is once again expanding its licensing program with partner renewals and new licensees. The company has renewed its licensing deals for Bluey with Spin Master, Horizon Group and Jay Franco (U.S. and Canada). Additionally, TOMY International has expanded their Bluey lines, adding the Pop Up Bluey game (Global excl. Asia).

adopt me fingerlings
Licensing News
Adopt Me! x Fingerlings Partnership Unleash Digital Pets Into the Real World

Uplift Games and WowWee are announcing a new global licensing partnership to bring digital pets to life in the real world with the all new Adopt Me! x Fingerlings. Debuting at the 2024 Licensing Expo in the Uplift Games booth, the line features two must-have pets from the worldwide phenomenon Adopt Me! game.

Licensing International Global Study 2023 2024 finalists award excellence hall of fame winners
News
Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study

Licensing International, the leading trade association for the $356+ billion global brand licensing industry, has released an executive summary of its 2024 Global Licensing Industry Study. The study shows the continued worldwide sales growth of licensed products and services across categories including fashion, entertainment, music, location-based entertainment, sports, and more. This year’s Global Licensing Industry Study will be published later this summer and was conducted by third-party research firm Brandar Consulting, LLC.

Licensing International Global Study 2023 2024 finalists award excellence hall of fame winners
Events News
Licensing International Unveils 2024 Excellence Awards Winners
The winners of the 2024 Licensing International Excellence Awards were unveiled in a ceremony that brought together industry executives from around the world to celebrate the best of the global brand licensing community.   The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries.   Returning this year, the Excellence…
Moonbug Cocomelon
Licensing News
Moonbug Brings CoComelon to Highlights Magazine, the Mall of America and Other Exciting Partners in 2024

Moonbug Entertainment, part of Candle Media, has unveiled new collaborations for its blockbuster CoComelon brand, deepening and expanding the show’s special connection to fans around the world. Moonbug announced its first Cocomelon co-branded magazine partnership in North America with the iconic children’s publication Highlights Magazine, a brand well-recognized among generations of parents across its 78-year history. Highlights and CoComelon will team up to launch Highlights CoComelon, a new monthly magazine available by subscription for kids ages 1-4. The first issue will be its September issue, out August 2024.

iyanu kidazzle
Licensing News
Industry Vets Form New Company, Kidazzle, and are Named Master Toy Licensee for ‘Iyanu’

Kidazzle, a new toy company founded by industry veterans Steve Rosenthal, Don Robbins, and Jeff Jones, proudly launches with the acquisition as master toy licensee for Iyanu, Lion Forge Entertainment’s highly anticipated superhero animated series set to premiere on Cartoon Network and Max. Iyanu is an adaptation of Dark Horse Comics/YouNeek Studios’ popular graphic novel series Iyanu: Child of Wonder by award-winning Nigerian creator and producer Roye Okupe and is steeped in Nigerian culture and mythology.

yu-gi-oh! publishing
Licensing News
Konami Cross Media NY Inks Yu-Gi-Oh! Publishing Deals

Konami Cross Media NY, Inc’s Vice President of Licensing and Marketing Jennifer Coleman, who oversees the franchise’s licensing program, has confirmed two new publishing agreements for the Yu-GI-Oh! IP. In a move to bring publishing into the mass market for Yu-Gi-Oh!, Konami Cross Media NY has partnered with Landoll Publishing, a market leader to produce Yu-Gi-Oh! Inspired, high-quality coloring books and storybooks as well as sticker, puzzle and educational activity books. The Yu-Gi-Oh! publishing line is now available across U.S. and Canadian outlets.