OOLY and Kids for Peace Encourage Children to Take Action and Create Kindness
The week of January 22, 2024, twenty million children will unite and perform a billion acts of kindness thanks to the global non-profit organization Kids for Peace and its annual Great Kindness Challenge happily sponsored by OOLY, the whimsical and colorful arts, crafts and school supply brand. Created by Kids for Peace in 2012, the mission of The Great Kindness Challenge is to prevent bullying and foster connection, inclusion, and compassion. More than 40,000 schools worldwide will partake, in all 50 states and 115 countries. Special kick-off events and fun activities will take place in Carlsbad, CA, where The Great Kindness Challenge originated 13 years ago.