Category: News

Xilam Animation, academy Award-nominated French animation studio, has announced the results of its first carbon footprint assessment, for the year 2022. The initiative underscores the Group’s determination to actively protect the environment and embodies its commitment to corporate social responsibility. This first carbon footprint strengthens the climate strategy of the Xilam Group, which has identified new levers to actively reduce its greenhouse gas (GHG) emissions and has taken effective steps to mitigate its environmental impact. In 2023, as part of this sustainable development strategy, the Group committed to a responsible purchasing policy, invested in more environmentally friendly technologies, improved its production processes, reduced and streamlined its data and storage volume, extended the life of its equipment, and implemented awareness initiatives among its teams. Xilam now intends to build on this momentum to pursue a significant near-term reduction in its carbon footprint.

MGA Entertainment, Inc. (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, announced it has established four wholly-owned subsidiaries in the European Union (EU) to support its fast-growing international business. The four subsidiaries – MGA Toys Iberia S.L. (led by Managing Director Mila Gonzalez), MGA Entertainment Greece (led by Managing Director Panos Kalogeropoulos), MGA Entertainment Italy SRL (led by Managing Director Andrea Signorelli), and MGA Toys France (led by Managing Director Thierry Thivolle) – will support marketing and sales administration efforts, staffed by employees who have worked for MGA Entertainment in each of the markets, now employees of their respective subsidiary in the same roles. This move demonstrates the company’s commitment to growing its businesses in those markets and to its international business overall.

Wyncor, a new global toy company established with a mission to create and deliver innovative and creative toys for its own intellectual properties and premium brands, with products that are tied closely to their content’s DNA, has officially launched. Former Mattel executive Helena Perheentupa serves as the company’s Chief Operating Officer. At its core, Wyncor’s mission is to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners’ IP content, and premium quality and innovative products to consumers. Wyncor works closely with partners’ creative teams to ensure that products are a natural extension of their content, offering a rich, immersive, and fun experience for their fans. Wyncor is owned by Jstar Capital.

The Playmobil success story began on February 2nd, 1974 at the Nuremberg Toy Fair with a knight, a native American and a construction worker. In the meantime, the cult brand has become an integral part of the lives of many children and adults. Just like 50 years ago, the Playmobil figures are still seven and a half centimeters tall and world-famous for their smiles. Over five decades, the variety of figures has grown steadily and new play worlds have been added regularly.

Mattel, Inc and Netflix announced that Hot Wheels Let’s Race, Mattel Television Studios’ all-new animated children’s series, will debut on Netflix globally on March 4. Released alongside series key art, the official trailer for Hot Wheels Let’s Race features the show’s theme song performed by Patrick Stump, award-winning musician, singer-songwriter, and lead vocalist for Fall Out Boy. Stump composed, recorded, and produced the theme song for Hot Wheels Let’s Race in addition to leading the composition of the score, underscore, and music cues for all episodes.