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Moonlite Launches New Single Story Packs for Brick and Mortar Retailers

Can a daily story time build proven and lasting intellectual benefits? Yes, say retailers, when it’s Moonlite, known for sparking the early development of imagination and curiosity as it nurtures a love of reading and art. This month retailers can order eight new Moolite Projector Packs packaged as a single or a trio of bedtime stories for in-store purchase exclusively and not to be sold at mymoonlite.com nor Amazon. They will ship to retailers by August 2024.

Moonbug and IMC Toys Announce Strategic Partnership

Moonbug Entertainment, alongside IMC Toys’ dedicated team, will actively engage in the management of key YouTube channels featuring popular series “Cry Babies Magic Tears,” “BFF by Cry Babies,” and “VIP Pets.” This collaboration goes beyond traditional roles, as Moonbug Entertainment will leverage its expertise in digital content management and provide valuable insights to IMC’s YouTube Team. The alliance will also leverage Moonbug’s expertise securing paid media on Moonbug’s and selected channels across YouTube for key IMC properties.

Heathside Trading Signs License Agreement with MOLANG to Produce Toys, Collectables and Gifts

Heathside Trading Ltd has established an agreement with Millimages to become a licensee for Molang in the UK, Europe and USA. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for bRand-Ward Service. The Molang licensed line, which will launch Q3 2024 through selected retail partners will include a variety of toys, collectables and gifts. With over 7M followers across social media, Molang is an international TV, social media, licensing and merchandising phenomenon. It has had huge exposure and engagement worldwide, with 712m views on YouTube Kids and 18m on the adult YouTube channel. In 2023 alone, Molang gained 821k Tik Tok subscribers and 335k on Instagram.

NFL Players Team Up with Dr. Seuss and Creative Minds Publications to Tackle Reading

Dr. Seuss Enterprises and Creative Minds Publications announced that they have teamed up with the NFL for the 8th annual Tackle Reading event. Tackle Reading events are assembly-style celebrations held during the week of Dr. Seuss’s Birthday, and are designed to inspire children at underserved schools to fall in love with reading. At each of the events a current or alumnus NFL player will read a beloved Dr. Seuss book at a school-wide assembly. As part of the event, students will have the opportunity to hear motivational messages directly from the NFL athletes. Every school will receive a diverse collection of Random House Children’s Books titles for their library, each student will receive their own Dr. Seuss book from Random House Children’s Books, and teachers will receive Cat in the Hat style hats donated by Fun.com. The event will also feature other fun elements such as NFL team mascots, cheerleaders, and more.

The Wiggles Launch Wiggle and Learn Brand New YouTube Series for Toddlers

The Wiggles, the world’s most popular children’s entertainment group, are delighted to unveil Wiggle and Learn, a groundbreaking new series designed exclusively for YouTube. This pioneering production explores crucial early childhood themes, including language development, basic math, social skills, health and world understanding. Offering a comprehensive and engaging educational experience for young learners, Wiggle and Learn debuts on The Wiggles YouTube Channel on Friday, February 23 with the first episode, “Let’s Learn about Animals!”

“Milo” Arrives to the US Thanks to an Agreement Between DeAPlaneta Entertainment and PBS Kids

DeAPlaneta Entertainment and PBS, the American public broadcaster, have signed a deal to distribute Milo, the award-winning and successful preschool series co-produced by Fourth Wall (UK) and DeAPlaneta Entertainment. Milo, which is already broadcasted on more than 170 countries and has been dubbed into more than 20 languages, will arrive to PBS KIDS and its free streaming platforms on May 2024. Milo will also be available to stream on the PBS KIDS Prime Video Channel. Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Kids & Family, has declared: “We can think of no better partner to bring Milo to U.S.-based audiences than PBS KIDS, one of the most relevant kids’ networks in the world, which shares with us the commitment to delivering exceptional content to young audiences and families. This is a key agreement for the global expansion of our beloved series Milo, which in 2024 will be on air in more than 170 countries, among other destinations yet to be announced.”

Douglas Launches More Sassy Pet Saks for Year-round Fun

Douglas Company’s Sassy Pet Saks are here to stay. Turns out fashionistas everywhere love these little tote-style, pet carrying bags. Fun prints that coordinate with the animal inside is the muse for this line. The lifestyle gift creator and soft toy maker is adding ten new Sassy Saks in 2024.

Hasbro’s Mouse Trap and Lucky Charms Team Up for St Patrick’s Day-Inspired Collaboration

St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box. To encourage families to hone their trapping skills in advance of March 17, Lucky Charms and Hasbro have teamed up to launch “Lucky’s Leprechaun Trap.” Available exclusively at Shop.LuckyCharms.com, the new board game is a magical version of the family classic “Mouse Trap.”

Moonbug’s ‘Morphle & The Magic Pets’ To Debut on Disney March 20th

Moonbug Entertainment (CoComelon, Blippi), a subsidiary of Candle Media, along with Disney Branded Television, will debut a new CGI original series, Morphle and the Magic Pets, on Disney Junior and Disney+ starting Wednesday, March 20, 2024. The series will include 52 x 7-minute episodes and 50 x 3-minute shorts. This series, an evolution from the original YouTube series, features a brand-new, premium look and more in-depth storytelling. Following its premiere in the U.S., the series will start rolling out globally (excluding China) on Disney+ and Disney Junior at a later date.