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News

Hasbro Launches US Pre-Orders for Popular ‘Life in Reterra’ Community (Re)Building Game Experience

Hasbro has announced a new community (re)building game, Life in Reterra, available for US pre-orders now. Life in Reterra takes place in a unique, bright post-apocalyptic setting where the world as we know it is an overgrown memory. Through this immersive experience, remnants of the old world become the foundation for something new. With three ready-to-play themed building sets, players can dive into the challenge of constructing their unique communities. The game unfolds as participants take turns laying tiles that represent diverse terrains, filling them with buildings and inhabitants to cultivate their society.

Mattel Partners with Zynga’s Rollic to Launch New Barbie Mobile Game Later This Year

Mattel (NASDAQ: MAT), a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, has announced a new partnership with Rollic, a subsidiary of Zynga Inc, a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO), to introduce a new mass-market Barbie mobile game. The game is slated to launch later this year. Mattel’s ongoing expansion of its licensed digital games portfolio is part of a strategic initiative to bolster its digital games business. This endeavor aims to provide captivating and engaging entertainment experiences based on Mattel’s beloved intellectual properties that will resonate with fans across generations.

Peanuts Returns to the Seoul Living Design Fair Celebrating the 50th Anniversary of the Beagle Scout

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is pleased to announce that it will be in attendance at Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from beloved character brand Peanuts. WildBrain CPLG represents the Peanuts brand in Korea and additional territories across Asia Pacific, China and Europe on behalf of Peanuts Worldwide. A dedicated Beagle Scouts-themed booth at Hall B – 601 will pay tribute to this milestone with a range of products including wooden furniture, camping themed items and Beagle Scouts artworks celebrating Snoopy’s Outdoor Adventures for both retailers and consumers in Korea.

News You're Hired

Crazy Aaron’s Enterprises Welcomes Cassie Slane Guglielmo to Corporate Licensing Team

Crazy Aaron’s, the mastermind company behind the iconic, U.S.-manufactured Thinking Putty, Land of Dough, and new Slime Charmers brands welcomes Cassie Slane Guglielmo as the Manager of Licensing and Content Development. Guglielmo has over ten years of experience in the toy industry. Most recently, she served as Vice President at Barry & Jason Games and Entertainment, overseeing licensing, business operations, and partnerships. Prior to this role, she launched the arts & crafts company Dreamland Fairy, which rapidly expanded into specialty markets, earning recognition as “Vendor of the Year” from Learning Express. This endeavor marked the onset of her career in the toy industry. Guglielmo also brings with her a robust background in television journalism, marketing and sales.

Universal Studios Hollywood Becomes Cat-tastic Shopping Destination for Gabby’s Dollhouse

Shopping at Universal Studios Hollywood and Universal CityWalk Hollywood just got a little more adventurous! One of the hottest new preschool brands, DreamWorks Animation’s Gabby’s Dollhouse, is bringing the sprinkle party to La La Land with a-meowzing, exclusive merchandise available now at the Cartooniversal store on Universal CityWalk Hollywood and at the Animation Studio Store in Universal Studios Hollywood, beginning March 5. Gabby’s Dollhouse toys and products bring the imaginative dollhouse world to life with music, surprises, and more for kids to create their own adventure at home. Fans can shop an exciting assortment that includes Spin Master’s award-winning Gabby’s Purrfect Dollhouse and deluxe room sets, alongside all-new, exclusive cat ear headbands, plush, apparel, accessories and more that are only available at Universal Studios Hollywood and Universal CityWalk.

Events News

Top Toy Trends From The American Specialty Toy Retailing Association (Astra) To Kick Off 2024

The American Specialty Toy Retailing Association (Astra), composed of local retailers, manufacturers, Certified Play Experts, and toy industry professionals, surveyed a group of independently owned retailers about the toy trends they’re seeing so far for 2024. Based on their insight… it’s safe to say – that it will be a very fun year! “Our small retailers are on the front lines with consumers, having conversations, and seeing first hand what’s hot every day,” said Sue Warfield, President, Astra.“ They are the perfect resource to help us determine trends for the first part of 2024 and this year they have not disappointed. We’re excited to see these trends and watch as what’s hot continues to evolve throughout the year.”

PBS KIDS Kicks Off Spring with a Slate of New Content for the Whole Family

There is so much in store for kids and families from PBS KIDS this spring. From the premiere of Tiny Time Travel, an exciting series of live-action shorts, to new Wild Kratts and Nature Cat movies, plus the debut of Molly of Denali Season 4, new series Milo, new shorts series Donkey Hodie Bedtime Stories, and new episodes of Daniel Tiger’s Neighborhood, the learning-rich fun will be in full bloom all season long. “This spring, PBS KIDS provides an opportunity for families to embark on exciting adventures with kids’ favorite characters, and a chance to meet some new ones, too,” said Sara DeWitt, Senior Vice President and General Manager, PBS KIDS. “Our content this season aims to nurture an appreciation of the natural world among our young audiences while also sharing important life lessons and reinforcing some of the key social skills kids need for success in school and beyond.”

Southard Communications and Escalate Strategies Announce Dynamic Partnership

Southard Communications, a New York-based communications and public relations agency, announces its strategic partnership with ESCALATE Strategies, a leading consumer research firm specializing in marketing and brand strategy. The partnership marks a significant milestone as Southard Communications celebrates 30 years of excellence this year. Founded in 1994 by Bill Southard, Southard Communications has established itself as a top communications firm for businesses seeking media exposure, influencer relations, social media expertise, and event marketing. Throughout its three decades of service, Southard Communications has catered to businesses in a number of industries, most notably in the toy and parenting space, as well as in technology, health and wellness, hospitality, and food and beverage.

Pokémon Unveils New Game Experiences and Entertainment for 2024 and Beyond in Pokémon Day Presentation

The Pokémon Company group revealed Pokémon Legends: Z-A, a new video game, during a special Pokémon Presents video presentation for Pokémon Day 2024. Streamed online to fans around the world on Pokémon Day — the annual fan-focused pop-culture holiday celebrating the launch of the original Pokémon video games on Feb. 27, 1996 — the presentation unveiled a slate of new experiences coming soon to the franchise.